Advertisments are the best tactic for promoting a film. At Studio Ghibli, an animation is given a variety of posters (teasers and finalized ones) to be displayed during press conferences, out at movie theatres, on the internet, or just on city street walls. Trailers and teaser clips are also a great method in promoting their latest film. 

 

All these methods of advertising are used to make sure the film has a good turn out and captures the public's attention. To the right is the trailer for the Studio Ghibli film released by Director Hayao Miyazaki in 2013, Kaze Tachinu (The Wind Rises).